Bicadel Recruitment Agency is a UK-based healthcare staffing firm that provides highly qualified nurses, support workers, and healthcare assistants to hospitals, care homes, and clinics across the UK. The agency was designed to meet the rising demand for dependable healthcare professionals with a commitment to excellence and patient-centered service.
In 2024, I was engaged to provide a comprehensive digital and brand development solution, which included logo and brand identity design, website development, email and IT advisory, and compliance-ready infrastructure to support healthcare recruitment operations.
Scope of Work
Logo & Brand Identity Design
Designed the Bicadel logo to reflect trust, care, and professionalism in the healthcare sector
Created a brand style guide including:
Typography
Color palette
Iconography and usage rules
Designed business stationery:
Letterheads
Business cards
Email signatures
Staff ID card template
Website Design & Development
Developed a clean, responsive website that aligned with healthcare industry standards
Created essential pages:
Homepage (mission, vision, services)
About Us
Services (Healthcare Staffing Solutions)
Job Seeker CV Upload Portal
Employer Contact Form
Privacy Policy & Cookie Consent (GDPR-compliant)
Implemented secure hosting with SSL, mobile responsiveness, and SEO optimization
Microsoft 365 & IT Infrastructure Consulting
Advised on Microsoft 365 Business Email setup for professional communications
Provided technical guidance for secure file sharing, email configuration, and contact management
Recommended tools for applicant tracking and recruitment CRM readiness
IT Security & Compliance
Ensured the website followed GDPR regulations, including:
Cookie consent manager
Data protection policy page
Secure CV form submission and encryption
Recommended data handling and privacy best practices for handling candidate information
My Contributions
Served as lead consultant, designer, and developer for Bicadel’s digital launch
Designed the entire visual brand identity, from logo to marketing materials
Built a fully functional, secure, and scalable recruitment website
Provided IT advisory and documentation for future system expansion
Supported the business in establishing a credible digital footprint in a competitive healthcare market
Impact & Results
Helped Bicadel launch with a strong, recognizable brand that reflects its values
Created a modern and professional web platform that engages both employers and job seekers
Enabled secure CV collection and lead generation
Positioned the agency to scale and gain trust within the UK’s healthcare sector
Delivered a brand foundation that supports future social media, marketing, and system integration efforts